Which of the following best describes permission-based e-mail marketing?
A) sending unsolicited, unwanted commercial e-mail messages
B) sending requests to users to join online social networking communities
C) sending e-mail pitches only to customers who "opt-in"
D) offering free promotional materials to new customers
E) gathering demographic details for customer databases

Question

Quizplus · Accepted Answer

Permission-based e-mail marketing involves only sending e-mail pitches to customers who have given explicit permission or "opted-in" to receive them. This ensures that the messages are not unwanted or considered spam.

Which of the Following Best Describes Permission-Based E-Mail Marketing