Why are historically online shops such as Zappos.com adding catalogs to their marketing methods?
A) to meet the increased demand in print catalogs
B) to reduce the costs involved in online marketing
C) to connect with customers in hard-to-reach places
D) to drive online sales and services
E) to reduce the need for telemarketers

Question

Quizplus · Accepted Answer

Adding catalogs to their marketing methods allows online shops such as Zappos.com to drive online sales and services. Even though they are primarily an online retailer, they recognize that some customers prefer to browse and shop through physical materials like catalogs. By providing this option, they can increase their visibility and reach a wider audience while still promoting their online offerings.

Why Are Historically Online Shops Such as Zappos