How has do-not-call legislation helped direct marketers?
A) Marketers are compensated by the Federal Trade Commission for lost sales caused by the laws.
B) Direct marketers have outsourced their activities to firms that are exempt from such laws.
C) Direct marketers have developed kiosks as an alternative to telemarketing.
D) Telemarketers are allowed to call customers for a small fee.
E) Telemarketers have developed opt-in calling systems that target consumers who have chosen to be contacted and therefore are less invasive.

Question

Quizplus · Accepted Answer

Do-not-call legislation has helped direct marketers by driving the development of opt-in calling systems. These systems allow consumers to choose to be contacted by a specific company and therefore are less invasive. This has resulted in more effective targeting of consumers who are already interested in a product or service, leading to higher sales and higher customer satisfaction. Other options listed (A, B, C, and D) are incorrect because they either do not reflect the actual impact of the legislation or are not legitimate strategies used by direct marketers.

How Has Do-Not-Call Legislation Helped Direct Marketers