Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost, highest in perceived value, or best in service of their primary target market segment. Both companies are ________.
A) niches
B) jack-of-all-trades
C) middle-of the roaders
D) red oceans
E) laggards

Question

Quizplus · Accepted Answer

Sears and Holiday Inn were middle-of-the-roaders, meaning they did not excel in any particular area and instead tried to appeal to a broad range of customers, which ultimately led to difficulty standing out in the market.

Sears and Holiday Inn Encountered Difficult Times Because They Did