The ________ concept is specifically focused on future company needs.
A) societal marketing
B) strategic planning
C) direct marketing
D) telemarketing
E) consumer business

Question

Quizplus · Accepted Answer

Strategic planning is the process of determining the future objectives of a company and then identifying the resources required to achieve those objectives. It is specifically focused on future company needs and helps to ensure that a company is prepared to meet future challenges and take advantage of future opportunities. Societal marketing is focused on the social and ethical responsibilities of a company, direct marketing is focused on selling products or services directly to consumers, telemarketing is a form of direct marketing that involves using the telephone to sell products or services, and consumer business is a broad term that refers to any business that primarily sells to consumers rather than to other businesses.

The ________ Concept Is Specifically Focused on Future Company Needs