McDonald's "Commitments to Offer Improved Nutrition Choices" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. This strategy best exemplifies the ________ concept.
A) sustainable marketing
B) direct marketing
C) mercantilism
D) strategic planning
E) consumer business

Question

Quizplus · Accepted Answer

The strategy implemented by McDonald's is an example of sustainable marketing, which focuses on meeting the present needs of consumers while also preserving or enhancing the ability of future generations to meet their needs. The addition of healthy food options and addressing environmental issues align with this goal of sustainability.

McDonald's "Commitments to Offer Improved Nutrition Choices" Strategy Has Added