The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who previously purchased a vehicle at the dealership or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________.

Question

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Using high-pressure selling may result in short-term gains, such as selling more cars quickly, but it is unlikely to build long-term customer relationships. Since the Tom Dennis Ford dealership relies heavily on return customers and word-of-mouth recommendations, it is more important to focus on building and maintaining relationships with customers over time. Therefore, the sales force at the dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to build long-term customer relationships.

The Success of the Tom Dennis Ford Dealership Has Been