Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

Question

Quizplus · Accepted Answer

The statement incorrectly switches the concerns of environmentalists and consumerists. Environmentalists are concerned with the environmental costs of serving consumer needs and wants, while consumerists are concerned with whether the marketing system is efficiently serving consumer wants.

Whereas Environmentalists Consider Whether the Marketing System Is Efficiently Serving