When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing.
A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer-value

Question

Quizplus · Accepted Answer

Societal marketing considers not only the company's needs and the consumers' wants but also the long-term interests of society, including environmental and social issues. It aims to balance the company's profit goals with society's well-being.

When a Company Makes Marketing Decisions by Considering Consumers' Wants