The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing.
A) consumer-oriented
B) innovative
C) customer-value
D) societal
E) sense-of-mission

Question

Quizplus · Accepted Answer

The Wii system's success is attributed to its innovative design, which made gaming more accessible and enjoyable for a wider audience.

The Wii System, Developed by Nintendo, with Its Intuitive Motion-Sensitive