Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________.
A) societal marketing
B) sense-of-mission marketing
C) consumer-oriented marketing
D) customer-value marketing
E) consumerism

Question

Quizplus · Accepted Answer

Firms that define their purpose in broad social terms follow sense-of-mission marketing, which involves defining their mission in terms of social responsibility beyond just the products or services they offer to consumers. Option A (societal marketing) refers to marketing efforts that consider the long-term well-being of society and the environment. Option C (consumer-oriented marketing) and D (customer-value marketing) both prioritize creating value for customers through their products or services. Option E (consumerism) refers to the social movement focused on protecting consumer rights and interests.

Some Firms Define Their Purpose in Narrow Product Terms