Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?
A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) customer-value marketing
E) innovative marketing

Question

Quizplus · Accepted Answer

Jacob Engineering Group practices consumer-oriented marketing which focuses on identifying and satisfying the needs and wants of a specific group of buyers.

Jacob Engineering Group Views and Organizes Its Marketing Activities from the Viewpoint