One look at a Pedigree ad or a visit to the Pedigree.com Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.
A) consumerism
B) environmental sustainability
C) a sustainability vision
D) innovative marketing
E) sense-of-mission marketing

Question

Quizplus · Accepted Answer

Pedigree's commitment to their "We're for dogs" mission, encouraging associates to bring their dogs to work, creating the Pedigree Foundation, and raising funds for shelter dogs through the Pedigree Adoption Drive campaign all demonstrate a sense-of-mission marketing approach. This means that the company is not only focused on profitability but also on fulfilling a larger purpose or mission, in this case, helping dogs in need.

One Look at a Pedigree Ad or a Visit to the Pedigree.com