Business marketers that define their business markets with a horizon that stretches beyond the boundaries of the United States to include foreign markets for industrial goods and services employ:
A) a global market perspective.
B) a target market perspective.
C) a market orientation perspective.
D) an ethnocentric perspective.
Correct Answer:
Verified
Q62: Market-driven firms attempt to match their resources,
Q63: Markets for products and services, local to
Q64: Which of the following would qualify as
Q65: Institutions are considered to be part of
Q66: The skills required to identify, initiate, develop,
Q68: Developing a marketing program that reaches the
Q69: An implication of relationship marketing is:
A)that sellers
Q70: Which of the following would be classified
Q71: The technique for linking a manufacturer's operations
Q72: The use of law firms or advertising
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