Which of the following are true of qualitative approaches to sales forecasting?

Question

Quizplus · Accepted Answer

Qualitative approaches to sales forecasting rely on subjective analysis and expert judgment, making them more appropriate for products with fewer historical sales data or new product launches. Close relationships between customers and suppliers help to incorporate external factors into the forecast. Furthermore, involving potential users of the forecasts helps to improve the accuracy and acceptance of the resulting forecast. Therefore, options (a) and (c) are both true, while option (b) is false. Thus, the correct answer is (E) Only (a) and (c).

Which of the Following Are True of Qualitative Approaches to Sales