Consider this position: If you run a pharmaceutical company with a good product to distribute in Japan but have no sales force to do it, find someone in Japan who also has a good product but no sales force in your country. Why not join forces to maximize contribution to each other's fixed costs? This describes the logic of:
A) a joint venture.
B) exporting.
C) franchising.
D) importing.
E) global marketing.
Correct Answer:
Verified
Q17: Coordination centers on where each activity is
Q18: A single-country may not be large enough
Q19: As an entry strategy, licensing requires a
Q20: Upstream activities in the value chain involve
Q21: When a firm seeks competitive advantage with
Q23: Multidomestic industries do not need a global
Q24: This mode of international market participation permits
Q25: Multinational firms have traditionally managed operations outside
Q26: _ involves sourcing a product from a
Q27: In _, firms pursue separate strategies in
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