A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:

Question

Quizplus · Accepted Answer

The benchmarking study found that successful firms center their development efforts on clearly-defined market and technology domains. This focuses their resources and increases the likelihood of developing successful new products.

Answers B and C are incorrect because the study did not find that successful firms emphasize never killing a project or using low-price strategies.

A Benchmarking Study Sought to Uncover the Critical Success Factors