Question 1

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations,low-end disruptions,and new market disruptions.

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Question 2

Consider this position taken by Tom Peters in Thriving on Chaos: "You must become what I call an executive champion-a nurturer,protector,facilitator,and interference runner for as many energetic champions as you can induce to sally forth." Compare and contrast induced versus autonomous strategic behavior and describe the role that the product champion assumes in new product development.

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Question 3

Successful new product creation is a collective achievement that requires the energy and commitment of multiple functions in the organization. Often,however,managers who represent different functional areas hold sharply different views concerning the course that product development should take. Discuss the source of this conflict.

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Question 4

An organization member who creates,defines,or adopts an idea for an innovation and is willing to assume significant risk to successfully implement the innovation is known as a____________________.

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Question 5

Kathleen Eisenhardt argues that in fast-paced high-technology markets,"strategy is a video game." Strategic decision making is often described as a rational and deliberate process but,in turbulent markets,new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state,describe the characteristics that separate winners and losers in high-tech markets.

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Question 6

New products developed and designed to meet foreign requirements and targeted at world or nearest-neighbor export markets is enhanced by firms holding an____________________orientation.

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Question 7

What are the characteristics of lead user firms? What are the characteristics of lead user projects and how can the lead user method be used to develop new products?

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Question 8

Disruptive strategies can take two forms: ____________________ disruptions and ____________________.

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Question 9

A small number of highly influential and high-volume buying organizations that are consistent early adopters of new technologies that deserve special attention are known as ____________________.

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Question 10

Marketing____________________ is the fit between the needs of the project and the firm's resources and skills in marketing.

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Question 11

Research indicates that the most significant and profitable innovations that many leading-edge firms have introduced in the past decade emerged from an informal championing effort rather than from a highly-structured planning system. What implications does this raise for structuring the new product development process,for motivating and rewarding employees,and for nurturing creativity and risk-taking?

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Question 12

New-product-development efforts for existing businesses or market-development projects for the firm's present products are the outgrowth of____________________strategic initiatives.

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Question 13

Compared with induced strategic behavior,autonomous or____________________initiatives are more likely to involve a communication process that departs from the regular work flow and the hierarchical decision-making channels.

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Question 14

Research has isolated certain determinants of new product success in the business market. What factors are most important in determining the success of a new industrial product?

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Quiz 8: Managing Innovation and New Industrial Product Development