Robert Morgan and Shelby Hunt suggest that relationship commitment and trust develop when:

Question

Quizplus · Accepted Answer

According to Robert Morgan and Shelby Hunt, relationship commitment and trust develop when firms share valuable information on expectations, markets, and performance (b) and when firms offer benefits and resources that are superior to what other partners could offer (c). Therefore, the best choice is (b) and (c) only, which is option E. Option A is incorrect because aligning with partners that have distinctly different corporate values is likely to hinder relationship commitment and trust. Option D is also incorrect as it includes option A, which is incorrect.

Robert Morgan and Shelby Hunt Suggest That Relationship Commitment and Trust