The primary reason for using more than one type of intermediary for the same product is:
A) the gross margin is not large.
B) the product tends toward technical complexity.
C) different market segments require different channel structures.
D) the product is not standard, but is closer to made-to-order.
Correct Answer:
Verified
Q47: Industrial products that are complex, unique and
Q48: Techniques for motivating individual channel members include
Q49: Manufacturers who wish to strengthen the dependence
Q50: There is a trend toward _ as
Q51: When evaluating alternative channels, the critical element
Q53: A direct sales force is best used
Q54: When evaluating channel alternatives, if the existing
Q55: Robert Morgan and Shelby Hunt suggest that
Q56: _ cater to a broad array of
Q57: When evaluating channel alternatives, if the feasible
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