Manufacturers who wish to strengthen the dependence that channel members have on them could:
A) increase commissions.
B) encourage channel members to carry the firm's full product line.
C) increase promotion to enhance the profitability of channel members.
D) all of the answer choices.
E) both encourage channel members to carry the firm's full product line and increase promotion to enhance the profitability of channel members.
Correct Answer:
Verified
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