When evaluating channel alternatives, if the existing channel is about as good as it can be and if customer satisfaction is low,:
A) an alternative channel should be utilized.
B) the fault is not with the channel design, it is with poor management.
C) the existing system can be changed without sacrificing management goals.
D) none of the answer choices.
Correct Answer:
Verified
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A)contact.
B)repair.
C)product availability.
D)all
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