The Objective-Task method addresses the major problem of the rule-of-thumb methods by applying funds to accomplish a specific goal:

Question

Quizplus · Accepted Answer

The Objective-Task method ensures that advertising is a determinant of specific results by allocating funds specifically for achieving those results. This approach allows managers to plan and measure the effectiveness of advertising expenditures based on specific goals, rather than relying on guesswork or instinct. Therefore, option A is the correct answer.

The Objective-Task Method Addresses the Major Problem of the Rule-Of-Thumb