Indices of trade show performance include:

Question

Quizplus · Accepted Answer

All of the above indices (attraction, contact, and conversion efficiency) are important factors in evaluating trade show performance. Attraction refers to the ability of the booth to draw in attendees, contact refers to the number and quality of leads obtained, and conversion efficiency measures the ability of the sales team to turn those leads into actual sales. All three factors are interrelated and critical for a successful trade show experience.

Indices of Trade Show Performance Include