Which of the following factors should be considered when planning an effective trade show communications strategy?

Question

Quizplus · Accepted Answer

All of the factors listed should be considered when planning an effective trade show communications strategy. The focus of the marketing efforts should align with the goals of the trade show and the company's overall marketing strategy. The appropriate show mix involves selecting the most relevant trade shows to attend based on the target audience and industry. Understanding the functions performed by the trade show in the total marketing communications program helps to allocate the appropriate resources and messaging. Therefore, options (a), (b), and (c) are all important factors to consider.

Which of the Following Factors Should Be Considered When Planning