Critics of advertising during the twentieth century focused concerns on such techniques as:

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Critics of advertising during the twentieth century raised concerns over subliminal advertising and motivational research. These techniques were viewed as potentially manipulative and unethical. Other concerns, such as message creation and retention, needs assessment and fulfillment, demographic and psychographic differentiation, and multiple exposure rate effects were also topics of discussion, but they were not the primary focus of critics during this time period.

Critics of Advertising During the Twentieth Century Focused Concerns on Such