In the interactive era, control of the communication channel is not in the hands of the media but is in the hands of:

Question

Quizplus · Accepted Answer

In the interactive era, consumers have the power to control the communication channel through social media, blogging, video-sharing platforms, and other user-generated content websites. They can create and distribute content, share their opinions, and engage in conversations with other users, without the need for traditional media intermediaries. This has shifted the balance of power towards the audience and away from media conglomerates, the government, or special interest groups. Therefore, choice B is the best answer.

In the Interactive Era, Control of the Communication Channel Is