In IMC, there is less concern about how a message is delivered and more emphasis on the effectiveness of the total marketing communication plan.

Question

Quizplus · Accepted Answer

IMC stands for Integrated Marketing Communication, where the focus is on creating a cohesive and holistic communication plan that delivers a consistent message across all channels. It is less concerned with the individual delivery of messages and more focused on the overall effectiveness of the entire plan in achieving marketing objectives.

In IMC, There Is Less Concern About How a Message