Brand building is about sustaining price premiums: advertising influences price more than it influences sales.

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Brand building aims to create a strong brand identity that is associated with value and quality, which allows companies to charge higher prices compared to their competitors. Advertising is a key tool in building brand awareness and perception, which in turn can influence consumer willingness to pay a premium price for that brand. Therefore, advertising can have a significant impact on pricing and sustaining price premiums. However, the effect of advertising on sales can vary depending on various factors such as product category, target audience, and messaging.

Brand Building Is About Sustaining Price Premiums: Advertising Influences Price