According to the late Theodore Levitt, the real task of advertising is to convey to prospective customers what a product can do for them.

Name: According to the late Theodore Levitt, the real task of advertising is to convey to prospective customers what a product can do for them.
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Levitt was a well-known marketing professor who believed that the purpose of advertising was to communicate the benefits of a product to potential customers, rather than just describing its features.

According to the Late Theodore Levitt, the Real Task of Advertising