According to Young & Rubicam, which of the following is NOT a primary consumer perception upon which brands are built?

Question

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While power may be a factor in some product categories, it is not a primary consumer perception upon which every brand is built, according to Young & Rubicam. The other options (differentiation, knowledge, relevance, and esteem) are all key factors in brand perception and brand building.

According to Young & Rubicam, Which of the Following Is