Which is NOT a logical step to take when attempting to gain an understanding of the marketing situation and a brand's equity?

Question

Quizplus · Accepted Answer

Market textual analysis is not a logical step in gaining an understanding of the marketing situation and a brand's equity. The other options, such as brand equity research, audit analysis, strategic options and recommendations, and creative brief, are all important steps in gaining insight into a brand's position in the market and its strengths and weaknesses. Market textual analysis is not a commonly used term in marketing research and may not be relevant to understanding brand equity.

Which Is NOT a Logical Step to Take When Attempting