Branding is ultimately a financial decision rather than an advertising decision according to Howard, Merrell & Partners of Raleigh, NC.

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Howard, Merrell & Partners of Raleigh, NC believe that branding is ultimately a financial decision because it contributes to the long-term value and profitability of a company. While advertising is important for promoting brand awareness and maintaining customer relationships, the ultimate goal is to generate revenue and increase shareholder value.

Branding Is Ultimately a Financial Decision Rather Than an Advertising