Mike Martin believe a real challenge today for advertising agencies is to ensure that use of new technology doesn't trump the need for concepts that build brand equity.

Name: Mike Martin believe a real challenge today for advertising agencies is to ensure that use of new technology doesn't trump the need for concepts that build brand equity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mike Martin's belief is that agencies need to balance the use of new technology with the development of brand-building concepts.

Mike Martin Believe a Real Challenge Today for Advertising Agencies