Which of the following would NOT pertain to an agency of record?
A) make the corporate contracts under which other agencies issue their orders
B) coordinate the total media buy for products
C) vote shares in the client company according to its managements' desires
D) maintain a record of all advertising placed
E) coordinate programming of products in a network buy
Correct Answer:
Verified
Q26: Which of the following is NOT a
Q27: Before a U.S. advertising agency establishes an
Q28: Brad Majors, CEO of Brand Reps, LLC,
Q29: In a reengineered advertising agency, benefits realized
Q30: A parent agency with multiple offices:
A)does not
Q32: Advertising agencies reengineered in the 1990s:
A)to be
Q33: Doremus is an agency that specializes in:
A)health
Q34: In the worldwide global agency system developed
Q35: Globalization in advertising essentially is:
A)about the need
Q36: Which of the following is NOT characteristic
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