Globalization in advertising essentially is:
A) about the need to learn and understand consumers, markets, and cultures from a global perspective.
B) more about power than about advertising.
C) a relatively new phenomenon.
D) all about lingua franca.
E) mandated by the Internet.
Correct Answer:
Verified
Q30: A parent agency with multiple offices:
A)does not
Q31: Which of the following would NOT pertain
Q32: Advertising agencies reengineered in the 1990s:
A)to be
Q33: Doremus is an agency that specializes in:
A)health
Q34: In the worldwide global agency system developed
Q36: Which of the following is NOT characteristic
Q37: Agencies of the 1980s might best be
Q38: Because the client-agency relationship is a professional
Q39: To market and use advertising globally and
Q40: While a single advertising execution helps build
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