While a single advertising execution helps build the same global brand equity, the reality is:
A) language and art elicit the same emotional responses.
B) language is easily translatable so it means the same thing globally.
C) consumers are excited when advertising is presented from a global perspective.
D) every international brand starts as successful local brand and is reproduced often.
E) global executions typically elicit empathy when shown globally.
Correct Answer:
Verified
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