One of the major changes that began in the mid-1990s was the way advertising agencies handle:

Name: One of the major changes that began in the mid-1990s was the way advertising agencies handle:
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One of the major changes that began in the mid-1990s was the way advertising agencies handle media. This period marked the beginning of the digital revolution, significantly altering media buying, planning, and the integration of online advertising strategies.

One of the Major Changes That Began in the Mid-1990s