Which of the following is an inherent reality that mega-agencies seem to forget when they decide to create an agency to serve a single account?
A) need for even closer financial controls
B) need for top creatives who don't mind working on a single account
C) need for even better management expertise
D) need for even more efficient planning
E) need for even better research data
Correct Answer:
Verified
Q42: In bartering, the one item that neither
Q43: The kind of agency arrangement where several
Q44: Which of the following advantages does a
Q45: One of the major changes that began
Q46: Types of work for which an agency
Q48: The type of compensation an agency can
Q49: What might be the chief disadvantage of
Q50: A major reason to create an in-house
Q51: Clients are told a Rolodex agency has
Q52: Despite all the changes in business, the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents