Procter & Gamble introduced the brand management concept that gave birth to the marketing services system.

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Procter & Gamble is credited with pioneering the brand management system, also known as the brand management concept, which has become a cornerstone of modern marketing. The brand management system is essentially an organizational structure that puts a manager or team in charge of each brand, giving them responsibility for all aspects of the brand's marketing, from research to advertising to distribution. This concept was first introduced by P&G in the 1930s and has since been adopted by many other companies in various industries.

Procter & Gamble Introduced the Brand Management Concept That Gave