Among the Lessons That Category Managers Need to Remember in Dealing

Among the lessons that category managers need to remember in dealing with the new, stronger retailer is:

A) know the needs of these retailers equally well as the needs of the consumer.
B) be sure consumer promotions are part of the total marketing program.
C) marketplace leverage is spread equally along the distribution channel.
D) RFID can increase retailer channel strength.
E) shelving allowances are no long a part of doing business.