A media research department today could do all of the following functions EXCEPT:
A)coordinating primary research data and analysis.
B)gauging and anticipating media trends.
C)supporting media planners.
D)estimating audiences for new magazines or TV programs.
E)determining the types of media that prefer receiving news releases rather than advertisements.

Question

Quizplus · Accepted Answer

Determining the types of media that prefer receiving news releases rather than advertisements is more related to public relations and marketing strategy rather than a function typically associated with a media research department. Media research departments focus on analyzing and interpreting data related to media consumption, trends, and audience behaviors, rather than preferences for specific content formats by media outlets.

A Media Research Department Today Could Do All of the Following