Erwin Ephron defined this as the "handoff of attentive consumers from media content to advertising."
A)engagement
B)creativity
C)optimizing
D)convergence
E)interactivity

Name: Erwin Ephron defined this as the "handoff of attentive consumers from media content to advertising." A)engagement B)creativity C)optimizing D)convergence E)interactivity
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Erwin Ephron defined the term "engagement" as the handoff of attentive consumers from media content to advertising.

Erwin Ephron Defined This as the "Handoff of Attentive Consumers