In recent years, which of the following media have NOT influenced new ways to view the media function and media buying?
A) video games
B) the Internet
C) interactive television
D) 3-D HDTV
E) 24-hour news channels
Correct Answer:
Verified
Q1: In a media environment characterized by convergence
Q2: In the era of interactivity, the need
Q4: In dealing with specialized media, media planners
Q5: According to ZenithOptimedia, advertising expenditures for 2008
Q6: One of the absolute critical needs of
Q7: Which of the following is an example
Q8: Unbundling has given media executives a primary
Q9: By 2015 a media planner will likely
Q10: Traditionally, media planners for national advertisers looked
Q11: Erwin Ephron defined this as the "handoff
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