Because of continuing audience fragmentation, Discovery Channel and the Weather Channel, neither of which averages 1 percent of the viewing audience, have an advantage because they:
A)are interactive vehicles.
B)are niche vehicles.
C)are more visibly attractive now because of HDTV.
D)will be even more attractive because of 3D-HDTV.
E)are automatically offered by satellite TV services.

Question

Quizplus · Accepted Answer

The fact that Discovery Channel and the Weather Channel are niche vehicles gives them an advantage in the current scenario of audience fragmentation. As the audience gets more fragmented, viewers are looking for specialized programming that caters to their interests, and these niche channels are able to provide that.

Because of Continuing Audience Fragmentation, Discovery Channel and the Weather