Although there are several factors critical to the overall success of an advertising campaign, the most critical is:
A)level of creativity in the copy.
B)precise identification of media.
C)proper identification of the prime target market(s)for the brand.
D)determination of the role of particular media.
E)precise budgeting approaches.

Question

Quizplus · Accepted Answer

Proper identification of the prime target market(s) is the most critical factor in the success of an advertising campaign because it affects all other aspects of the campaign, such as the choice of media, budgeting, and copy. Without an accurate understanding of the target audience, it is difficult to create effective messages and select appropriate media channels to reach them.

Although There Are Several Factors Critical to the Overall Success