The summary phase of a media plan focuses on justification that includes:
A)measuring results against ad goals.
B)measuring budgetary objectives against placements.
C)measuring national demographics against your target audience.
D)measuring the value of a good product demonstration.
E)measuring the significance.

Question

Quizplus · Accepted Answer

The summary phase of a media plan is primarily focused on evaluating whether the advertising goals were achieved or not. Therefore, measuring results against ad goals is the most relevant justification during this phase. Option B is not entirely correct as budgetary objectives are evaluated in the financial phase of the plan. Option C is not useful for justification in the summary phase. Option D is not related to justification for a media plan, and Option E is too broad and vague to be considered a specific justification.

The Summary Phase of a Media Plan Focuses on Justification