Which of the elements listed would not be examined before executing a radio buy?
A) longevity of the medium
B) ownership of the medium
C) ability of radio to effectively carry out the basic advertising and marketing strategy
D) determination of the vitality of the format
E) determination whether audience preferences match higher profile talent
Correct Answer:
Verified
Q40: The dominant type of radio in terms
Q41: For radio, drivetimes are:
A)10:00 a.m. to 3:00
Q42: A cume rating would:
A)provide the proportion of
Q43: If a radio station has a strong
Q44: Radio provides advertisers options to reach very
Q46: Compared to television ratings, radio ratings:
A)focus on
Q47: The format carried by more U.S. radio
Q48: The average rating for a top radio
Q49: Unlike TV, radio maintains consistent listening patterns
Q50: To make an effective radio buy, you
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