To make an effective radio buy, you would use the following basic audience measure(s) .
A) Arbitron
B) MSA
C) AQH
D) cume
E) TSA
Correct Answer:
Verified
Q45: Which of the elements listed would not
Q46: Compared to television ratings, radio ratings:
A)focus on
Q47: The format carried by more U.S. radio
Q48: The average rating for a top radio
Q49: Unlike TV, radio maintains consistent listening patterns
Q51: The number of commercials on radio has
Q52: The future of radio is bright for
Q53: Arbitron is testing the PPM, which:
A)is being
Q54: Until the mid-1950s, radio was primarily a
Q55: Because radio lacks a visual component, it
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