Radio audience ratings use ________ to report audiences within a geographic area.
A)MSA and TSA
B)Arbitron
C)RADAR
D)cume
E)Apollo Index

Question

Quizplus · Accepted Answer

MSA (Metropolitan Statistical Area) and TSA (Total Survey Area) are geographic areas used by radio audience ratings to report audience data. These areas are defined by the U.S. Census Bureau and are used by research companies like Arbitron and Nielsen to measure radio listening habits in specific regions. RADAR and cume are specific metrics used within audience ratings, while Apollo Index is not a commonly used term in this context.

Radio Audience Ratings Use ________ to Report Audiences Within a Geographic